Whichever method you employ, always start with the same basic steps:
1. Apply Eye Shadow Base or prime the lid with a dab of foundation or concealer to give the skin an even tone and blend well. The primer will also help the shadow stay on longer.
2. Next, apply mascara, to avoid the little black dots that mascara often leaves behind, which can be covered with the eyeshadow.

Applying the Shadow:
1. Use a lighter, skin tone color as a highlighter eye shadow across the entire eyelid, from the lash line to slightly beyond the crease, and all the way to the eyebrow.
2. Sweep a light white shadow (shimmer or matte, your preference) directly under the brows from the middle of the eye outwards. This is your brow bone highlighter and will help to open up the eyes.
3. Apply a medium shade eye shadow across the eyes from the lash line to the crease and blend outwards.
4. Use a darker accent eye shadow in the wedge at the outer corner of the eye and blend well. Blending is the key to avoiding a drastic line across the crease. Alternately, use the darkest shadow to create a sideways “V” on the sides of the eyes. Lightly apply shadow to the outer third of the crease and blend into the outer edges of the eyelid, creating a sideways “V” shape (the pointed end of the V would be pointing away from the eyes, to help visualize). This helps to define the shape of the eyes, and makes them appear bigger by bringing the focus outwards.
5. Finish with a careful application of eyeliner to the top lid in a complimentary color. Michael Todd Cosmetics Eye Liners and Eye Pencils provide a variety of options for a wide range of looks and individual needs, so experiment. Plums, greens, and browns are flattering to many eye colors. Tilt the head forward while looking down, and dash short lines along the lash line to avoid drags and smudges.

Winged Shading vs. Rounded Shading
Winged shading looks best where there is no sagging skin towards the corner of the eye. Most younger women can wear this look, because their skin is still firm. If you don’t have much room between the eyelid crease of your eye and your eyebrow, then apply eye shadow using the winged shape (unless there is some sagging).
If you want to de-emphasize the creases or sagging in the corner of your eye, use the rounded-shading approach. This works particularly well when your brow bone markedly curves around the eye, and won’t make any sag more obvious.